• Creating a Marketing Plan

    Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports […]
  • Steps to Creating a Marketing Plan

    Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports […]
  • Business Proposal Tips

    When sales professionals are tasked with putting together a proposal, many want to run the other way. But with the right knowledge, preparation and skills, proposals should be nothing to fear. Writing a proposal and taking the time to ensure it’s done right is key to landing more deals and earning more business. Companies’ top sales […]
  • Social Media Marketing for Businesses

    Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring […]
  • 10 Proven Ways to Make Millions on Social Media

    Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, marketers invested more money in digital advertising than television advertising. Today, the people are on social media platforms. Nearly 2.5 billion people use at least one social media platform each month, and companies like Facebook intended to keep […]
  • Marketing Strategy

    An effective marketing strategy will help you to define the overall direction and goals for your marketing. Your strategy should articulate how you are going to deliver your products or services in ways that will satisfy your customers. Once you have defined your customers or target market, you need to start developing and implementing tactics […]
  • The Importance of Marketing to an Entrepreneur

    Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer, with the customer as the focus of its activities, it can be concluded that Marketing is one of the foremost components of business management. The marketing concept advises that in order to satisfy the organizational objectives, […]
  • The Need For A Marketing Consultant

    What Exactly Does a Marketing Consultant Do? They develop clear strategies to meet your company’s goals – everything from defining your target audience to determining your messaging and the most effective channels to use to reach that audience. Then, they execute or oversee the plan, monitoring results and tweaking methods where necessary. A good marketing […]
  • Learn Digital Marketing With Google

    Google is offering free online Digital Marketing course in Africa. With this course you can learn the skills you need to grow your business. You get to learn this at your own pace from the comfort of your home or office and after completion, a certificate would be awarded to you by Google. Visit https://learndigital.withgoogle.com/digitalskills