What makes the difference between a good idea and a great idea? Good ideas come along all the time and help people solve minor problems in work and daily life. Great ideas appear a little less frequently and require a little more work to execute. Great ideas aren’t necessarily the result of highly-paid think tanks or drug-induced vision quests in the desert. Often they are unexpected moments of inspiration that help keep the napkin companies in business.
The big challenge of generating great ideas is freeing yourself from the conventional, mundane thoughts that occupy most of your brain time. Here are seven tips to help you open your mind and stimulate your great idea generator.
Have you ever had a genius business idea struck you only to fizzle out in the end because you have no idea of how to bring your startup idea to the next level? Well, to help you get started, here is a concrete step by step guide to develop your startup idea.
Consider and analyze the relevant markets
Firstly, consider the market niche(s) that your startup idea is applicable to. What are the needs of the industry and its consumers? Are there any unresolved problems faced by the industry? Is your startup idea going to bring resolutions and improvements to the situation? You can refer to industry-specific authority sites to keep you constantly updated with the latest trends.
Note down your ideas and expand them
At this stage, you might have identified needs or areas that can be improved upon. Note them down with a tool such as Evernote. Evernote allows you to save clippings of web pages, images and even attached documents and PowerPoint slides. You can create several notes and sort them out according to topics and genre. Evernote can be accessed via various platforms such as windows, iOS and android. A simple click of the sync button will ensure that your notes are synchronized across all platforms.
Carry out competitive analysis
Competitive analysis is a great way of comparing and predicting how your business will stand up against your competitors in the industry. Is your business able to fill in a void that’s left untouched by others?
Create/design/sketch your mockup and then test it
The time has long past the stage where you have drawn sketches on a whiteboard and scribble all over the place. Online tools such as Balsamiq and Framebox allows you to create wireframes and export it in different formats such as jpg or PDF. There are several buttons or components of a web application for you to choose so you can put together your sketch easily. Want to get feedback on your mockup sans unnecessary distractions and confusion? InfluenceApp is the way to go. You can upload your design in various formats and assimilate the rest of the documents to form a complete presentation. You can then share the final mockup with your teammates simply by sharing a URL, and they can provide feedback simply by pinning comments on the specific elements of the design. It’s that easy.