Benefits of Social Media for Brand Building

1. Increase brand awareness:
With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers.
Think people only connect with brands they already know on social media? Consider that 60 percent of Instagram users say they discover new products on the platform.

2. Humanize your brand:
More than half of adults do not trust a brand until they see “real-world proof” that the brand is keeping its promises. To connect with customers—and potential customers—you’ve got to show the human side of your brand. How are you embracing your brand values? (Do you even have brand values?) How are you looking out for the best interests of your customers and employees? Does your product really work? The ability to create real human connection is one of the key benefits of social media for business. We call these Meaningful Relationship Moments. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products. A social media advocacy program can be a great way to humanize your brand.

3. Establish your brand as a thought leader:
No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche. Like brand advocacy, thought leadership is a great way to build consumer trust. Marketers underestimate just how much thought leadership can impact trust, especially for B2B marketers. About half of B2B marketers surveyed believed their thought leadership would build trust in their companies. However, more than 80 percent of buyers said thought leadership builds trust.

4. Stay top of mind:
Most social media users log into their accounts at least once per day and many people are checking social multiple times per day. Social media gives you to the opportunity to connect with fans and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.

5. Increase website traffic:
Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website. Offer great value in the chat, rather than being too promotional. Just make sure your website address is included in all of your social media profiles so that people who want to learn more about you can do so with one easy click. Even better, use a pinned post to highlight a landing page on your website that’s relevant to the chat.

6. Generate leads:
Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

7. Boost sales:
No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel the process through which a new contact becomes a customer.
As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and e-commerce. The time is right to align your social marketing and sales goals.

8. Promote content:
Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

9. Customer and audience engagement:
Social networks give you the opportunity to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street. If you want customers and followers to be engaged, you have to be engaged yourself. Stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand. You can also use social media monitoring to keep an eye on what people are saying across the social web.

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