Concept of Creativity

Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness.

Creativity is a way of living life that embraces originality and makes unique connections between seemingly disparate ideas. Creativity is about living life as a journey into seeing and communicating the extra-ordinariness of the simplest, almost every day acts.

Is this possible in business? I believe so, but you have to be willing to take risks and progress through discomfort to get to the finish line. Creative thought is a mental process involving creative problem solving and the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight.

Some people say creativity has nothing to do with innovation, that innovation is a discipline, implying that creativity is not. Well creativity is also a discipline and a crucial part of the innovation equation. There is no innovation without creativity. The key metric in both creativity and innovation is value creation.

Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking. You can learn to be creative by experimenting, exploring, questioning assumptions, using imagination and synthesizing information. Learning to be creative is akin to learning a sport. It requires practice to develop the right muscles and a supportive environment in which to flourish. Beliefs that only special, talented people are creative (and you have to be born that way) diminish our confidence in our creative abilities.

Some people are naturally more creative than others, but creative thinking can be strengthened with practice. You can practice creative thinking by solving riddles, being aware of (and letting go of) your assumptions, and through play. Play connotes anything unstructured and relaxing such as daydreaming. Creative people have the ability to devise new ways to carry out tasks, solve problems, and meet challenges. hey bring a fresh, and sometimes unorthodox, perspective to their work. This way of thinking can help departments and organizations move in more productive directions. Hence, their value to the company. Opportunities for creative thought in the workplace vary from the obvious artistic position to the highly technical one. Generally, anything that involves an “aha” moment is considered creative.

Human beings are essentially born creative–from infancy on we find innovative ways to negotiate life. The most creative people find ways around obstacles because they see them not just as roadblocks but also as opportunities. Creativity expands our perceptions and along with expanded perceptions come new ways of problem solving. We often think about creativity as making something, but in fact the root meaning of the word means ‘to grow’. When we are creative we feel as if the world and all that is in it is vibrantly alive.

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