Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Entrepreneurs have to be a bottomless pit of creativity, not only do we have to dream up big ideas, we also have to innovate new ways of executing them. And the sheer number of hours it takes to build a successful business can also lead to creative burnout, which is, of course, counter intuitive. Being creative in the workplace goes far beyond making the prettiest spreadsheet or the most colorful PowerPoint presentation. Instead, there are two main ways that creativity is absolutely needed in the workplace: creative thinking and creative problem solving.
Creative thinking is pretty simple to define, but a bit harder to implement. Basically, if you’re a creative thinker, it means that you come up with ideas that are entirely unique. Creative problem solving comes into play when trying to fix an issue that has many possible resolutions. While a lot of problems in the workplace have one or two clear solutions, creative people have the ability to look at all sides of the issues, and many times can come up with solutions that might be completely new and interesting.
Creativity and its importance in business;
1. Fluency: Coming up with more than one idea along the same topic or theme. Simple exercises where employees are encouraged to come up with multiple uses for a single ordinary object are a great way to encourage this skill.
2. Flexibility: The same as above, but with creating multiple ideas across topics and themes that may or may not be similar. This can help employees link together possible ideas.
3. Elaboration: Being able to add more details, viewpoints, and perspectives to existing information. See if your employees can describe an experience using all of their senses.
4. Originality: Coming up with ideas that are unique and out of the ordinary. Try holding semi-regular brainstorms with your staff and encouraging them to put down all of their ideas, not just the ones that they’re already certain will work.
These days, creativity has become more important than ever in insuring that a workplace runs happily and produces innovative concepts. It’s no joke that both employees and managers should be using creativity to come up with new, brilliant ways to view projects and problems. Creativity is like a muscle. It must be stretched, challenged, and occasionally pushed past its comfort zone.
Stay positive although negative moods can sometimes spur creativity, researchers have found that it is during strong positive moods that our best creative work is done. In fact, the feeling of love or even thinking about love was shown to best encourage creative thinking. Getting yourself to a “positive place” is not as corny as it may sound, any number of mood boosters (quick exercise, envisioning the future, recalling good memories) will do the trick to influence your mood, and your creative efforts will be at their best when your attitude is positive.