Want to improve the efficacy of your ads? Do these

  • by Adeyinka Adekeye
  • 2 Years ago
  • 0

1. use creative Elements

Appeal to the senses of your customer by providing them with rich, beautiful and capturing elements including logos, banners, fliers etc. This can give you a significant edge over your competitors

2. Spend Wisely

you should always monitor returns on your cash outlays, analysing which platforms yield positive results and which ones do not make a difference. You should spend on the different avenues in proportion to their productivity

3. Market Research

Although you might have anticipated customer behaviours through several means like past experience with ads, they might actually behave in a wholly different fashion, essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy.

4. Understand the buyer

Understand the buyer journey and what you need to present them with at each stage of the process to more effectively reach users. There are so many detailed options when it comes to viewing buyer analytics. You can see each step a visitor takes throughout your website, how much time they spent on each page, and even what pages caused them to possibly leave. Use this information to cater your digital marketing to those audience members so that you can make the process simple for them, and beneficial for you.

5. Know Your Target Audience

It is absolutely neccessary to know your target audience and how best to sell your market to them, and it is a clearly defined aspect of your brand that you can keep referring back to.

6. Connect Social Media Metrics With ROI

To see which efforts are working best, you need to be able to tie your data back to the direct result it produces. When you are marketing online, you are reaching a diverse group of people, and that needs to be taken into consideration when measuring your results. You need to look at what is promoting engagement with your company, versus what is actually driving conversions.

7. Integrate All Marketing Channels

To reach your audience effectively, you need to have consistent messaging. This means making sure that your ads are integrated across various platforms and giving users the same message, regardless of the platform. We know each social media outlet has a different vibe and feel to it, so you need to take the time to get your digital efforts to match each site, while still maintaining a unique yet consistent voice for your brand. Adam O’Leary, President of Encite Marketing, details this idea:

8. Optimize Product Listing Ads

Product listing ads should have all the elements that users want to see when they do a search. You don’t want potential customers to have to go and do more research at the risk of losing interest, so answer any questions they may have up front.

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